The Indian jewelry market today boasts of many national and international brands which are known for excellence and innovation. Indian consumers too, have evolved past their regional taste and have started bending toward international designs which are sleek and elegant, as compared to the much heavier traditional designs. This is why Swiss luxury jewelry and watch brands are considering India as one of the most lucrative emerging market. Some of the popular and world-renowned Swiss jewelry brands sold in India are –
Piaget – Well known for their glamorous designs inspired by Hollywood, nature and magic, Piaget jewelry is pure class. The brand’s chic designs are the epitome of sophistication, and definitely the one to pick if you’re going for the understated glam look.
Swatch – After successfully establishing its watch brand, Omega, in India; Swatch launched its jewelry brand in semi-luxury and luxury range. The brand is known for their modern designs, experimental techniques of gemology and elegant robustness. The Swatch group also has brands like Harry Winston and Breguet under its name.
Furrer Jacot–Known for its wedding and engagement collection, Furrer Jacot is increasingly becoming the choice of the modern Indian bride who believes that ‘less is more’.
Chopard – Undoubtedly, the most innovative and advanced jewelry maker; Chopard is famous for its unprecedented diamond jewelry and luxury pieces in rose gold, platinum and white gold.
Swiss luxury jewelry is known for its unique make and design. Pure and rare gemstones are set in traditional as well as contemporary metals like gold, silver, platinum and palladium to develop superior jewelry designs. Sapphire, emerald, rubies, amethysts and pearls continue to be popular adornments in white gold and rose gold settings, which are delicately shaped into exquisite forms. Some jewelers have even developed innovative techniques to capture the brilliance and reflective nature of diamonds in a free state (popularly known as Happy Diamonds), having eliminated the need to set them in metal. These and many more technological developments in jewelry design have earned Swiss jewelry a reputation of excellence. This is probably the reason why Swiss jewelry is among the most highly priced accessorizing options available in the market.
The love affair of Indian customers and Swiss jewelry doesn’t just end with Bollywood celebrities like Shahrukh Khan and Deepika Padukone being brand ambassadors of brands like Omega and Tissot. World famous Swiss luxury brand, Chopard is also gearing to set up operations in India. The potential for jewelry market in the coming years is huge and Swiss luxury brands intend to make the most of it with jewelry as well as watches.